Inkampani yaseSemalt nezinsizakalo zayo


Unayo iwebhusayithi, futhi ngokuqinisekile ufuna ukukhuthaza isayithi lakho, futhi uyazibuza ukuthi iliphi isu lokusebenzisa noma yiliphi elihunyushwe ngokukhethekile kuwebhusayithi yakho? Ungakhathazeki; sikuhlelele konke.

Ngempela, inhloso yanoma yimuphi umnikazi webhizinisi eliku-inthanethi ukwenza ngcono indawo yakhe / esekhasini lakhe kumakhasi wemiphumela yokusesha. Isikhundla sewebhusayithi sithathwa njengesihle lapho sibalwa ekhasini lokuqala lemiphumela yokucinga. Futhi lokhu akunakwenzeka ngaphandle kwamasu we-SEO.

Ngakho-ke, unalokhu engqondweni, uSemalt usungule izinsizakalo ezihamba phambili kuwo wonke amawebhusayithi okuyi: SEO (optimization engine injini) kanye neWeb Analytics. Okwenezela, uSemalt unikeza imikhankaso emibili ye-SEO, njenge-AutoSEO ne-FullSEO.

Kepha ngaphambi kwalo lonke lolo lwazi, ake sikutshele ngalokho uSemalt; Yini futhi kungani uSemalt enza. Futhi ezinye izinto eziningi ngoSemalt. Asambe!

Yini uSemalt?

Yasungulwa ngoSepthemba 2013, iSemalt iyinkampani yesimanje, ekhula ngokushesha ye-IT. Indlunkulu yayo itholakala eKyiv, e-Ukraine. Njengesikhungo se-digital esigcwele ngokugcwele, sinikezela osomabhizinisi, abaphathi bewebhu, abahlaziyi, kanye nochwepheshe bezentengiso izindlela ezintsha zokusebenzisa imikhankaso yewebhu nganoma yiluphi uhlobo lwebhizinisi ngempumelelo.

ISemalt yakhiwa yiqembu lochwepheshe bokudala, abanethalente, abanamandla, nabashukumisayo abalethe amaphrojekthi amaningi e-IT aphumelelayo. Sekuphele iminyaka eyishumi sithuthukisa amakhono ethu futhi singakuqinisekisa ngaphandle kokungabaza ukuthi ngamunye wethu uyinkosi yeqiniso kwezentengiso yakhe.

Umzamo wethu ngokuhlanganyela udale enye yezinsizakalo zewebhu ezisekuqaleni kakhulu futhi ezintsha. Futhi siyaziqhenya ukwethula kini namuhla. Ngenxa yalobu buchwepheshe nosizo lwethu, uzokwazi ukubona amandla onke esayithi lakho.

Ngemuva kweminyaka eminingi yokusebenza nokuhlaziywa, sinokuqonda okugcwele kwalokho okudingeka kwenziwe, nini, kanjani nokuthi kanjani. Umgomo wethu ukukusiza ukuba ufinyelele ukuphakama okusha, ku-Google nakwezimpilo zakho. Sebenzisana nathi ukuze uthole impumelelo eqinisekisiwe.

Njengoba ukwazi ukubona, sikuqiniso ngokuphelele futhi sizimisele ukusebenza nawe nganoma yisiphi isikhathi sosuku noma sobusuku!
Manje, njengoba wazi okuningi ngeSemalt , ake siqhubekele kulokho elikunikezayo njengezinsizakalo.

Yini futhi kungani uSemalt enza.

Yini esingayenza? Sithatha ibhizinisi lakho liye ezingeni elilandelayo! Sivula iziteshi ezintsha zokuthengisa futhi sikusize ekushayeleni umncintiswano. I-Semalt ikunikeza ngezinsizakalo ezihamba phambili ezibalulekile ekubhalisweni okufanele kwewebhusayithi yakho, okuyilezi: SEO ne-Analytics.

Ngakho-ke, kufanele kuphawulwe ukuthi ubuchwepheshe be-SEO buyindlela enomnotho kunazo zonke nephumelelayo yokwandisa ababukeli nokuthengisa. Ngakho-ke, uSemalt uzibophezele ekwenzeni ngcono ukubonakala kwesiza sakho nokubeka iwebhusayithi yakho ku-TOP yeGoogle. Izivakashi eziningi - imali ethe xaxa! Ngakho-ke vumela uSemalt akuphelezele ngezinsizakalo zawo eziphambili:

Yini i-SEO?

Ngabe isebenza kanjani inqubo yokusesha injini yokusesha?

Njenganoma yini engenza ukuthi uzuze imali eningi, i-SEO ingaba inqubo eyinkimbinkimbi.
Vele, ungasesha amagama asemqoka futhi udale amathegi we-META eyenziwe kahle nge-SEO usebenzisa amathuluzi we-freeware, bese uhlala emuva ulinde ukuthi umlingo uvele. Kodwa-ke, lokhu akuyona indlela imiphumela emihle ye-SEO efinyelelwa ngayo.

Indlela ejwayelekile yokwenza lokhu ukuqasha ochwepheshe abazimele. Noma kunjalo, awukwazi ukuthi bangaqinisekisa yini ukuthi usebenza kahle.

Enye indlela, futhi mhlawumbe engcono kakhulu kwabasafika, ukuthola i-ejensi yokwenza i-SEO ibhizinisi lakho. Banganikeza ngezinga elihle lokusebenziseka ngaphakathi nangaphandle, into ethokozelwa yiGoogle ngempela.

Ukusebenzisana ne-ejensi enjalo, uzoholwa kuzo zonke izigaba ze-SEO yangempela:

Amagama angukhiye : Ucwaningo: Onke amagama angukhiye ngeke adalwe alingane. Abanye abasoze basebenzela iwebhusayithi yakho, kanti abanye bangase basebenze ngokumangazayo. Lesi isizathu sokuthi kungani kufanele bakhethwe ngobuhlakani.

Ukusebenza ngobuchwepheshe: Lesi sigaba sezobuchwepheshe ukuthi isayithi lakho lilungele kanjani ukuthi "libuyekezwe" izinjini zokusesha. Kunomphumela oqondile emathubeni akho okuthola ukwazisa kwabo.

Ukusebenziseka Kwangaphandle: Ukusebenziseka kwangaphandle noma izixhumanisi zokwakha. Imayelana nokuthola ezinye izixhumanisi kuwebhusayithi yakho. Iningi lama-SEO libhekisela kulo njengemgogodla lecebo le-SEO, futhi zibonakala zilungile (sizobuyela kulokho ngokuhamba kwesikhathi).

Ukuthuthuka okulandelayo: Qhubeka uzama ukuthuthukisa iwebhusayithi yakho yezivakashi. Uma beyithanda, izinjini zokusesha zizokwenza okufanayo.

Kusukela manje kuqhubeke, wonke amabhizinisi akwi-inthanethi kufanele abonise amawebhusayithi awo izinjini zokucinga ngokuya ngezinga elithile noma elincane. Uma, kunjalo, bakhathazeka ngeholo labo nokuzinza kwabo.

I-SEO yikho konke ngoba idonsela i-organic web traffic kuwebhusayithi yakho futhi "ibeka isisekelo" ukuqinisa ubukhona bakho online.

Yini i-Website Analytics?

Ukuntuleka kolwazi kuholela ekuqineni kwebhizinisi lakho. Hlala unolwazi futhi ulawula ibhizinisi lakho! Nsuku zonke, sikunikeza idatha yokuhlaziya inhloso ngentuthuko yakho.

Nsuku zonke, sihlaziya ukuma kwesayithi futhi siqaphe inqubekela phambili yabo. Ngempela, uSemalt uqoqa imininingwane yabaqhudelani bakho, vele uma unquma ukubheka amasayithi abo.
Ngokungafani namanye amasayithi, sibuyekeza isikhundla sakho njalo, sikunikeza ithuba elihlukile lokulandela isikhundla sesayithi lakho online nganoma isiphi isikhathi sosuku futhi ubone izinguquko zakamuva.

Konke ukucutshungulwa kwethulwe kuwe ngombiko wokuhlaziya onemininingwane oguqulwe ngefomethi ye-PDF ongayilanda kusayithi lakho. Umbiko ungathunyelwa ekhelini le-imeyili elikhonjisiwe. Lokhu kukunika umbono ocacile wentuthuko yakho.

Empeleni, ukulwela ukuza esiqongweni se-Google kubalulekile. Kodwa-ke, kubaluleke kakhulu ukugcina isikhundla sakho phezulu kuze kube phakade, njengoba izimbangi zakho zikujaha njengebhubesi elambile. Ukukuvimbela ukuthi ungangeni kulolu gibe, setha ama-analytics ethu e-web.

Ngempela, ukuhlaziya kwethu iwebhu insizakalo ehlaziya ochwepheshe be-webmasters evula umnyango wamathuba amasha wokuqapha imakethe, ukubheka izikhundla zakho nezimbangi kanye nedatha ye-analytics yebhizinisi.

Ukwaziswa. Qala ukusebenzisa i-analytics yethu yewebhu manje!

Ukuhlaziywa kufaka:
  • Iziphakamiso zegama elingukhiye: Sikusiza ukuthi ukhethe amagama afanelekile wokuhweba.
  • Umlando wesikhundla : Buka uphinde uhlaziye isikhundla samagama akho angukhiye ngokuhamba kwesikhathi.
  • Izikhundla zegama elingukhiye: Ukuqashwa nsuku zonke kwezindawo ezikuyo kusistimu yenjini yokucinga.
  • Ukuhlolisiswa Komncintiswano: Cwaninga bese uhlaziya izikhala zenjini yakho yokuncintisana.
  • Ukulawulwa komkhiqizo wakho: Lolu lwazi lokuhlaziya luveza isilinganiso sakho sokuthandwa, sikuvumela ukuthi wakhe inqubomgomo yokubambisana efanelekayo.
  • Ukuhlaziywa kwewebhusayithi: Ukuhlaziywa okuphelele kokuhambisana kwesayithi lakho ngokuthuthukiswa kwesiza nezidingo zomkhakha we-SEO.

Imiphi imikhankaso ye-SEO uSemalt ayinikeza?

Njengoba sitshelile, uSemalt unikeza imikhankaso emibili ye-SEO, njenge-AutoSEO ne-FullSEO. Ake sikutshele ngabo manje!

I-AutoSEO

Eqinisweni, lo mkhankaso wenzelwe abantu abafuna ukukhulisa ukuthengisa kwabo online ngaphandle kokujwayela i-SEO okwamanje, futhi abafuni ukutshala imali eningi ngaphandle kokuthola imiphumela. Ngemuva kwalokho imikhankaso ye-AutoSEO iyimikhankaso engcono kakhulu kuwe. Thola ukuthi kungani.

Kungani udinga i-AutoSEO?

Imikhankaso ye- AutoSEO isivele ikufakazele amasayithi amaningi, ngakho-ke ungakhethi isayithi lakho. Thola eminye imiphumela ye-AutoSEO:

Konke kufakiwe kulo mkhankaso, i-AutoSEO ifaka:
  • Ukukhetha kwamagama angukhiye anele
  • Ukuhlaziywa kwewebhusayithi
  • Ukwakha izixhumanisi kumasayithi we-niche
  • Sesha amawebhusayithi
  • Ukulungiswa kwephutha
  • Ukuvuselelwa kwezikhundla
Manje, yisikhathi sokuqala i-SEO nokwenza kangcono futhi uthuthukise amazinga akho weGoogle nge-AutoSEO.
  • Ukukhetha igama elingukhiye lokukhuthaza i-SEO
  • Ukwethulwa komkhankaso wokwakha izixhumanisi
  • Ukuxhaswa kwemenenja yakho
  • Ukuphakanyiswa kwe-SEO kunoma iyiphi indawo nolimi
KHETHA UHLELO LOKUFUNDA LWEZINHLOSO ZAKHO, uSemalt unonyaka ongu-1, inyanga eyi-6, inyanga engu-3, kanye nokubhaliselwe kwenyanga eyodwa , ngoba uSemalt uvumelana nawo wonke amabhajethi.

I-FullSEO

I-FullSEO , indlela esethukile yokujoyina i-TOP ye-Google. Ngempela, kufaka phakathi uhla lwemisebenzi ekusetshenzisweni kwangaphakathi nangaphandle kwesayithi lakho, ukukunikeza imiphumela emihle ngesikhathi esifushane kakhulu.

Ukufinyelela phezulu kwe-Google, udinga isikhathi nezinsizakusebenza. Noma kunjalo, sithuthukise amasu we-SEO athuthukile kakhulu ukukuvumela ukuthi ukhulise ababukeli, ukuxhumanisa ithrafikhi, kanye nokuthengisa kwewebhusayithi yakho ngesikhathi esifushane kakhulu nge-FullSEO: ZAMA MANJE!

Ngakho-ke, akungabazeki, qalisa umkhankaso wakho we- FullSEO manje bese usendleleni eya ku-TOP ye-Google!

I-FullSEO ingumkhankaso ophelele futhi ophumelelayo wokusiza ibhizinisi lakho likhule ngesikhathi esifushane kunazo zonke sokukhulisa ababukeli bewebhusayithi yakho ngezinga eliphakeme kakhulu le-SEO:
  • I-SEO YOKUZIPHATHA
  • UKWAZELWA IZWE
  • UKUGCINWA KWEGLOBAL
Nge-FullSEO, uthola ini?
  • Ukusebenza okuthuthukile
  • Ukutshalwa kwemali okunenzuzo
  • Imiphumela yesikhathi eside esheshayo nesebenzayo

ISemalt inamakhulu amakhasimende anelisekile

Kusukela ngo-2013, zonke izinto esizenzayo zihlose ukwenza ngcono imisebenzi eku-inthanethi yamakhasimende ethu amaningi. Siyaziqhenya ngokuba yingxenye yempumelelo yabo. Thola ukwaneliseka okusebusweni bamakhasimende ethu ngobufakazi bawo: + + ubufakazi bevidiyo, +146 obubhaliwe, namacala angu-+24.

Nazi ezinye izibonelo

Ungaba futhi omunye walawo makhasimende anelisekile

Vele, futhi ufuna ukuba ngomunye walawo makhasimende anelisekile, ngakho kungenzeka. USemalt ulungele ukuhambisana nawe kusuka endaweni yakho yamanje kuya isikhundla sakho ku-10 ephezulu yenjini yokusesha yakwaGoogle. Lokhu bekunje, ngokwesibonelo, noMnu Greta, oyi-CEO ye-Zaodrasle, okhule kakhulu ezinsizakalweni ze-SEO zikaSemalt. Nakhu akushilo ngokuhlangenwe nakho kwakhe noSemalt: "Inkonzo enhle kakhulu! Ngigculisekile, ama-organic hits ayanda; amagama amaningi asemqoka angaphezulu kwe-10. U-Ivan Konovalov ungumphathi omkhulu, uzama kanzima kakhulu, ngazama abanye ababili ngaphambili yena, futhi bebengalungile kangako. »

Ezinyangeni ezingaphansi kwezi-5 zomkhankaso we-SEO, sikwazile ukugcina inqubekela phambili futhi siqinisekisa ukuthi iZaodrasle ingazitholela indawo kuGoogle TOP-5 naku TOP-3. Chofoza lapha ukuze ubone imiphumela:

Ngakho-ke uma unentshisekelo kule miphumela, ungavakashela isayithi lethu futhi uthole imininingwane eminingi mayelana namakhasimende ethu. Amacala angatholakala lapha.

Kubalulekile kakhulu ukuqaphela ukuthi uSemalt uyinkampani enesipiliyoni esineminyaka engaphezu kwengu-16 yolwazi lwe-SEO nethimba lochwepheshe abangaphezu kwe-120. Ngakho-ke sixhumana njalo namakhasimende ethu ukuze aphendule ngokuzenzakalelayo kunoma yisiphi isidingo esivela kubo. Ngakho-ke, kuwebhusayithi yethu, ungahlangana neqembu lethu nganoma yisiphi isikhathi.



Asikho isithiyo solimi esineSemalt

Asikho isithiyo solimi, ngoba noma ngabe ukhuluma luphi ulimi, abaphathi bethu ngokuqinisekile bazothola ulimi olujwayelekile nawe. Ngemuva kwakho konke lokho, sikhuluma isiNgisi, isiFulentshi, isiNtaliyane, isiTurkey nezinye izilimi eziningi.

Iqiniso elithandekayo ngeSemalt noma ngendaba yeTurbo

Ngo-2014 besithuthela ehhovisi elisha sathola ebhodweni lezimbali elidala. Umnikazi wehhovisi wangaphambilini wamshiya futhi wenqaba ukuthatha. Ngakho-ke sashiya ufudu kithi futhi sambiza kamuva ngokuthi iTurbo. Sithole ukuthi sizondla kanjani futhi sizinakekele kanjani izimfudu, futhi isilwane sethu esisha sehhovisi sithuthele e-aquarium enkulu ebanzi. Kusukela lapho, waba mascot wethu.




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